Commercial Empathy (CE)
WHAT + WHY = JUSTIFY
Commercial Empathy is a simple concept that engages and enables everyone in the organisation to succeed.
It creates a culture of communication that allows barriers of title and hierarchy to disappear.
It makes change happen from bottom up and also top down with the expectation of inevitability and urgency.
Unlike other processes, this is something that synergises the organisation and creates a culture of change.
How do you deal with change?
How you deal with the endless requirements of organisational communication and make it more effective?
How often do you try and better the communication while trying to navigate into the ether of innovation?
Consider the concept of 1925 hierarchy v 2025 culture.
What does this mean to you and your people?
CE allows this to flow and when change becomes a requirement it happens seamlessly.
Allow your people to welcome CHANGE as an entity and not fear CHANGES.
CHANGE is good - changes make it even better.
Ive been writing this for a while - this is an extract from my big story (possible PHD, book or maybe a series of publications?!?!?!?!!?).
The Story .................
At the heart of every organisation lies a duality—a fusion of structure and sentiment.
It’s the convergence of what an organisation is (its systems, roles, and people) with how it feels (its culture, values, and emotional climate).
This synthesis forms the basis of a process that every organisation must either possess or seriously consider: cultural-functional alignment.
Or as I eloquently write about - COMMERCIAL EMPATHY (CE)!!!
This alignment is not a luxury - It’s a necessity.
It’s the recognition that decisions made at the hierarchy of control—by boards, executives, or policy architects—ripple outward, affecting not just operations but the emotional and psychological terrain of the people who make those operations possible.
My sentiment revolves around the paradox of these sentiments - the PEOPLE.
The purpose of change is an evolution and allowance of progress.
How we handle this is purely down to the acceptance of emotion and decision which must be considered in duality!
As we approach the next year - what's about to change?
How are you approaching the change?
Unfreezing something? Building a guiding coalition and creating a sense of urgency?
Thise who know these 2 pioneers of change know that Lewin and Kotter rock - but there must be a cultural consideration ahead of anything you to to change.
What you intend to do +
Why you intend to do it allows justification =
Commercial Empathy (CE)